The Net Zero Partner for Welsh Creative Services

We're striving to make the Welsh creative and tech sectors into the world’s largest net zero creative community

We’re supporting the Welsh creative services and tech industries to reduce emissions by 100,000 tonnes a year by 2030. To achieve this we’re aiming to help over 300 companies to reduce their carbon footprint by at least 50% to aid them on their route to net zero by 2050

Your pathway to net zero

/01

Discovery

We will work with your business to understand and evaluate your current energy and carbon policies.

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Baselining

Establishing a baseline for your carbon emissions within the boundaries of your operations.

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Strategy

Creating a robust strategy that focuses on carbon reduction, energy efficiency, and risk mitigation.

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Roadmap

Creating a robust net zero strategy that focuses on carbon reduction, energy efficiency, and risk mitigation.

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Delivery

Working with you to ensure you achieve your net zero strategy.

We contacted Creative's Mark because we had an increasing number of our clients talking to us about net zero and some were starting to ask about our progress, but the truth was, we didn’t really understand what we needed to do to even get started. CM made it easy to understand, implemented all the required tools, and provided an excellent training course so we could educate our team. We now understand the impact our business has on the environment and have already made huge strides in reducing it.
A woman with glasses smiling for the camera in Wales.
Janet Dickenson
Creative Director, Karada Agency
PROMOTING THE WELSH CREATIVE SERVICES

Some of the stats

73%

of companies would prefer to do business with a sustainable service provider

6.7x

growth of sustainable agencies compared with their non-sustainable counterparts

43%

more efficient processes reported by companies with a sustainabilty program

Why choose us

Have a positive impact on our world

Your business can be a catalyst for achieving positive, lasting change. We’re on a mission to reduce Wales’s creative emissions by 50%.

Help the wider Welsh creative services sector

Partner with us and you’ll be part of a growing community of creative people and agencies working for a better world.

We understand and support your business purpose

We care about your company. That’s why we’re interested in how your organisation is working for positive change

Resources

Find everything you need to take your company to net zero using our comprehensive guides, or look at some of the company’s we already helped in their decarbonisation journey.

Guides & Thought Pieces

Explore our series of guides and musing, with all the information you need to guide you on your path to net zero. Alternatively, you can contact us directly, and let us do the hard work for you.

Creative Events Calendar

Check out the upcoming creative sector networking and sustainability events in Wales, Bristol, London and beyond. Also, feel free to reach out to submit any events we have missed.

Still have questions?

What is Net Zero?

Net Zero refers to the balance between the amount of greenhouse gases produced and the amount removed from the atmosphere. It is a state where the net greenhouse gas emissions, typically carbon dioxide (CO2) but also methane (CH4), nitrous oxide (N2O), and other pollutants, are reduced to as close to zero as possible through a combination of reducing emissions at the source and actively removing carbon dioxide from the atmosphere, often through carbon offsetting or carbon capture technologies.

Achieving net zero emissions is seen as crucial in mitigating climate change, as it aims to stabilize the concentration of greenhouse gases in the atmosphere, thereby preventing further warming and limiting the impacts of climate change. Many countries, businesses, and organizations have set targets to achieve net zero emissions by a certain date, typically by mid-century or sooner, as part of efforts to combat global warming and transition to a more sustainable, low-carbon economy.

What is the difference between net zero and carbon neutral?

Net zero and carbon neutral are related concepts, but they have subtle differences:

  1. Net Zero: Net zero refers to the overall balance between the greenhouse gases emitted into the atmosphere and those removed from it. Achieving net zero means that the amount of greenhouse gases emitted is equal to the amount removed or offset, resulting in a net balance of zero emissions. This can involve reducing emissions as much as possible and then offsetting any remaining emissions through measures such as carbon capture and storage, afforestation, or investing in renewable energy projects.

  2. Carbon Neutral: Carbon neutral, on the other hand, specifically refers to achieving a net zero carbon footprint. In other words, it focuses solely on offsetting carbon dioxide emissions. While net zero encompasses all greenhouse gases, carbon neutral specifically targets carbon dioxide. Achieving carbon neutrality involves reducing carbon dioxide emissions as much as possible and then offsetting any remaining emissions through carbon offset projects or purchasing carbon credits.

In summary, net zero is a broader concept that addresses all greenhouse gases, while carbon neutral focuses specifically on achieving a net zero carbon footprint by offsetting carbon dioxide emissions. Both concepts are important in efforts to combat climate change and transition to a more sustainable future.

Is my company legally required to become net zero?

No, t

here isn’t a legal requirement for all small companies in the UK to become net zero. However, the UK government has set ambitious targets for achieving net zero emissions by 2050, enshrined in law through the Climate Change Act 2008 (2050 Target Amendment) Order 2019.

While this legal requirement applies at the national level, there may be initiatives, incentives, or regulations at regional or local levels that encourage or require businesses, including small companies, to reduce their carbon footprint or work towards net zero goals. Additionally, larger companies are more likely to face mandatory reporting requirements and regulations related to carbon emissions, but smaller businesses may still be encouraged to participate voluntarily in carbon reduction efforts.

It’s also worth noting that consumer preferences, investor expectations, and supply chain demands are increasingly driving businesses of all sizes to consider their environmental impact and take action to reduce emissions. As a result, many small companies in the UK may voluntarily commit to reducing their carbon footprint or even aim for net zero as part of their sustainability initiatives, even if there isn’t a strict legal requirement.

What is the process of becoming net zero?

Some general insights into the potential costs involved:

  1. Initial Assessment and Strategy Development: Consultants may offer services to conduct an initial assessment of the company’s current emissions profile, identify opportunities for emissions reductions, and develop a tailored net zero strategy. The cost for this phase of work could range from a few thousand pounds to tens of thousands of pounds, depending on the depth of analysis and level of detail required.

  2. Implementation Support: Consultants may provide ongoing support to help implement the net zero strategy, including project management, stakeholder engagement, technology evaluation, and procurement assistance. Costs for implementation support can vary depending on the duration and intensity of the engagement, but could range from several thousand pounds to tens of thousands of pounds per month.

  3. Measurement and Reporting: Consultants may offer services to help establish systems for measuring, monitoring, and reporting greenhouse gas emissions, as well as tracking progress towards net zero goals. The cost for setting up these systems and providing ongoing support could range from a few thousand pounds to tens of thousands of pounds annually.

  4. Certification and Verification: If the company seeks certification or verification of its net zero status, consultants may assist with preparing documentation, conducting audits, and liaising with certification bodies. Costs for certification and verification services can vary depending on the complexity of the process and the requirements of the certifying body.

  5. Training and Capacity Building: Consultants may also offer training and capacity building services to help build internal capabilities and empower employees to support the company’s net zero efforts. Costs for training workshops, seminars, or online courses could range from a few hundred pounds to several thousand pounds per session.

It’s important for small companies to carefully consider their budget, objectives, and priorities when engaging consultants to assist with becoming net zero. It’s also advisable to obtain quotes from multiple consultants or firms, and to clarify the scope of work, deliverables, and expected outcomes upfront to ensure transparency and alignment of expectations. Additionally, companies may explore potential funding opportunities or grants that could help offset the costs of engaging consultants for net zero initiatives.

Is there any government funding available?

T

he UK government has implemented various funding schemes and initiatives to support businesses, including small companies, in their efforts to reduce greenhouse gas emissions and transition to a net zero economy. Here are some potential sources of funding and support:

  1. Green Finance and Grants: The UK government has allocated funding for green finance and grants aimed at supporting businesses in implementing energy efficiency measures, adopting renewable energy technologies, and investing in low-carbon innovation. This funding may be available through programs such as the Green Business Fund, the Industrial Energy Transformation Fund, and the Energy Entrepreneurs Fund.

  2. Innovate UK: Innovate UK, part of UK Research and Innovation, offers funding and support for innovative projects that contribute to the transition to a low-carbon economy. This includes funding for research and development projects focused on renewable energy, clean technologies, sustainable transportation, and other areas relevant to achieving net zero emissions.

  3. Carbon Trust: The Carbon Trust provides advice, funding, and certification services to help businesses reduce their carbon footprint, improve energy efficiency, and transition to low-carbon technologies. This includes funding support through programs such as the Green Business Fund, Carbon Trust Standard certification, and tailored consultancy services.

  4. Local Government Support: Some local authorities offer funding and support initiatives to help businesses in their area reduce emissions and adopt sustainable practices. This may include grants, loans, or incentives for energy efficiency upgrades, renewable energy installations, and other sustainability projects.

  5. Sector-Specific Support: Certain industries or sectors may have access to funding and support tailored to their specific needs and challenges in transitioning to net zero. For example, the agriculture sector may have access to funding for sustainable farming practices, while the manufacturing sector may receive support for decarbonization and process optimization.

  6. Sustainability Funds and Investors: There are also private sector sustainability funds and investors that provide funding and support to businesses committed to environmental sustainability and climate action. These funds may offer capital investment, grants, or other financial incentives to support the implementation of net zero strategies.

It’s important for small companies to research and explore available funding opportunities, eligibility criteria, and application processes to access support for becoming net zero. Additionally, businesses can consult with sustainability advisors, industry associations, and local business support organizations for guidance on accessing funding and implementing sustainability initiatives.

What commitments would we have to make?

Achieving net zero emissions requires a comprehensive approach involving various commitments and actions across different sectors and stakeholders. Here are some key commitments needed to become net zero:

  1. Emissions Reduction Targets: Setting clear and ambitious targets to reduce greenhouse gas emissions is essential. These targets should cover all relevant scopes of emissions, including direct emissions from operations (Scope 1), indirect emissions from purchased electricity, heat, or steam (Scope 2), and other indirect emissions from sources such as supply chains and transportation (Scope 3).

  2. Transition to Renewable Energy: Transitioning away from fossil fuels to renewable energy sources such as solar, wind, hydroelectric, and geothermal power is crucial. This may involve investing in renewable energy infrastructure, purchasing renewable energy certificates, or sourcing renewable energy directly.

  3. Energy Efficiency Measures: Implementing energy efficiency measures to reduce energy consumption is an important part of achieving net zero. This may include upgrading equipment and facilities, improving insulation, optimizing processes, and promoting energy-saving behaviors among employees.

  4. Carbon Offsetting and Removal: Offset any remaining emissions that cannot be eliminated through emissions reduction efforts by investing in carbon offset projects such as reforestation, afforestation, sustainable agriculture, or carbon capture and storage (CCS) technologies. Additionally, exploring natural solutions like soil carbon sequestration and ecosystem restoration can help remove carbon dioxide from the atmosphere.

  5. Supply Chain Engagement: Engage with suppliers and partners to reduce emissions throughout the supply chain. This may involve setting sustainability requirements for suppliers, collaborating on emissions reduction initiatives, and promoting sustainable practices across the value chain.

  6. Investment in Innovation: Invest in research, development, and deployment of innovative technologies and solutions to further reduce emissions and enhance sustainability across operations and products.

  7. Stakeholder Engagement and Reporting: Engage with stakeholders, including employees, customers, investors, and communities, to raise awareness, gather input, and build support for net zero initiatives. Regularly report on progress towards net zero goals, including emissions data, targets achieved, and actions taken.

  8. Policy Advocacy and Collaboration: Advocate for supportive policies and regulations at the local, national, and international levels to create an enabling environment for achieving net zero emissions. Collaborate with industry peers, governments, NGOs, and other stakeholders to share best practices, leverage resources, and drive collective action.

By making these commitments and taking concrete actions, businesses, governments, and other organizations can work together to transition to a net zero emissions future and mitigate the impacts of climate change.

How is carbon accounting done?

Carbon accounting involves measuring and tracking greenhouse gas emissions, typically carbon dioxide (CO2), but also methane (CH4), nitrous oxide (N2O), and other pollutants, emitted from various activities, operations, or sources. Here’s an overview of how carbon accounting is typically done:

  1. Identifying Emission Sources: The first step in carbon accounting is to identify and categorize all sources of greenhouse gas emissions within the scope of the accounting boundary. This includes direct emissions from owned or controlled sources (Scope 1), indirect emissions from purchased electricity, heat, or steam (Scope 2), and other indirect emissions from activities such as business travel, transportation, supply chains, and waste disposal (Scope 3).

  2. Gathering Data: Once emission sources are identified, data on energy consumption, fuel use, production processes, transportation activities, waste generation, and other relevant factors are collected. This data may come from utility bills, fuel receipts, operational records, emissions factors, and other sources.

  3. Calculating Emissions: Using standardized emissions factors or specific emission calculation methodologies, emissions are calculated for each emission source in terms of carbon dioxide equivalent (CO2e), which accounts for the global warming potential of different greenhouse gases relative to CO2 over a specified time horizon (typically 100 years).

  4. Reporting and Documentation: Emission calculations are documented and reported in a transparent and consistent manner. This may involve preparing annual greenhouse gas inventories or emissions reports according to recognized reporting frameworks such as the Greenhouse Gas Protocol developed by the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD).

  5. Verification and Assurance: Depending on the organization’s requirements and objectives, carbon accounting may undergo external verification or assurance by third-party auditors to validate the accuracy, completeness, and reliability of the reported emissions data.

  6. Analysis and Interpretation: Analyzing emissions data allows organizations to identify trends, hotspots, and areas for improvement. This analysis may inform decision-making processes, target setting, and the development of emissions reduction strategies and initiatives.

  7. Setting Reduction Targets: Based on the emissions data and analysis, organizations may set specific, measurable, and time-bound targets to reduce greenhouse gas emissions. These targets may be absolute (e.g., reduce emissions by 50% by 2030) or intensity-based (e.g., reduce emissions per unit of output by 20% by 2025).

  8. Implementing Reduction Measures: Implementing emissions reduction measures and initiatives across operations, supply chains, and value chains to achieve the set targets. This may involve investing in energy efficiency, renewable energy, transportation optimization, waste reduction, carbon offsetting, and other mitigation actions.

By following these steps, organizations can effectively measure, track, and manage their greenhouse gas emissions, contributing to efforts to mitigate climate change and transition to a low-carbon economy.

What are Scope 1, 2 and 3 emissions?

Scope 1, Scope 2, and Scope 3 emissions are categories used to classify greenhouse gas emissions associated with an organization’s activities. These categories help provide a comprehensive understanding of a company’s carbon footprint and enable targeted emissions reduction strategies. Here’s a breakdown of each scope:

  1. Scope 1 Emissions: Scope 1 emissions are direct greenhouse gas emissions that occur from sources that are owned or controlled by the organization. These emissions typically include:

    • Combustion of fossil fuels: Emissions from burning fuels such as natural gas, diesel, gasoline, or coal in facilities, boilers, furnaces, and vehicles owned or operated by the organization.
    • Process emissions: Emissions generated from industrial processes, chemical reactions, or other activities, such as emissions from manufacturing processes or fugitive emissions from leaks in equipment.

    Scope 1 emissions are considered the most controllable and are often the primary focus of emissions reduction efforts.

  2. Scope 2 Emissions: Scope 2 emissions are indirect greenhouse gas emissions associated with the generation of electricity, heat, or steam purchased or consumed by the organization. These emissions occur as a result of energy generation activities that are external to the organization but are used to support its operations. Scope 2 emissions typically include:

    • Purchased electricity: Emissions associated with the generation of electricity purchased from utilities or other electricity providers.
    • Purchased heat or steam: Emissions associated with the generation of heat or steam purchased from external sources.

    Scope 2 emissions are important to consider as they represent the environmental impact of the organization’s energy consumption and can be influenced through energy efficiency measures and renewable energy procurement.

  3. Scope 3 Emissions: Scope 3 emissions are indirect greenhouse gas emissions that occur as a result of the organization’s activities but are not directly owned or controlled by the organization. These emissions often occur upstream or downstream in the organization’s value chain and can include a wide range of activities and sources. Scope 3 emissions may include:

    • Purchased goods and services: Emissions associated with the production and transportation of goods and services purchased by the organization, such as raw materials, components, and outsourced activities.
    • Business travel: Emissions from employee travel, including air travel, rail travel, car rentals, and hotel stays.
    • Employee commuting: Emissions from employee commuting to and from work.
    • Upstream and downstream transportation and distribution: Emissions associated with the transportation and distribution of products to customers or end-users.
    • Use of sold products: Emissions associated with the use of products or services sold by the organization, including energy consumption, maintenance, and disposal.

    Scope 3 emissions represent a significant portion of many organizations’ total carbon footprint and can be more challenging to measure and manage due to their broader scope and the involvement of external stakeholders.

By understanding and addressing emissions across all three scopes, organizations can develop comprehensive strategies to reduce their carbon footprint and contribute to global efforts to mitigate climate change.

What are SBTi, CDP and ISO 14001:2015?

SBTi, CDP, and ISO 14001:2015 are widely recognized initiatives, frameworks, and standards related to sustainability and environmental management. Here’s an overview of each:

  1. Science-Based Targets initiative (SBTi):

    • The Science-Based Targets initiative is a collaboration between CDP, the United Nations Global Compact (UNGC), World Resources Institute (WRI), and the World Wide Fund for Nature (WWF). SBTi helps companies set greenhouse gas emissions reduction targets that are aligned with the latest climate science to limit global warming to well below 2°C above pre-industrial levels.
    • Companies participating in SBTi commit to setting emissions reduction targets consistent with the goals of the Paris Agreement. These targets are considered “science-based” if they are in line with what is necessary to prevent the most severe impacts of climate change.
    • SBTi provides guidance, resources, and validation for companies to develop and implement science-based targets, helping them align their sustainability strategies with climate science and global climate goals.
  2. Carbon Disclosure Project (CDP):

    • The Carbon Disclosure Project is a global environmental disclosure system that enables companies, cities, states, and regions to measure and manage their environmental impacts, particularly related to climate change, water security, and deforestation.
    • CDP collects data from thousands of organizations worldwide on their environmental performance, risks, and opportunities. This data is used by investors, policymakers, and other stakeholders to assess companies’ environmental performance and drive sustainable investment and decision-making.
    • CDP provides a platform for companies to disclose their environmental data, benchmark their performance against peers, and demonstrate transparency and accountability in addressing environmental challenges.
  3. ISO 14001:2015:

    • ISO 14001:2015 is an international standard for environmental management systems (EMS) developed by the International Organization for Standardization (ISO). It provides a framework for organizations to establish, implement, maintain, and continuously improve their environmental management practices and performance.
    • ISO 14001:2015 emphasizes a systematic approach to identifying environmental aspects, assessing impacts, and implementing controls to minimize adverse effects on the environment. It covers a wide range of environmental issues, including resource use, waste management, pollution prevention, and compliance with environmental regulations.
    • Certification to ISO 14001:2015 demonstrates an organization’s commitment to environmental responsibility, compliance with applicable legal and regulatory requirements, and ongoing efforts to minimize its environmental footprint. It is recognized internationally and can enhance reputation, competitiveness, and access to markets.

Overall, SBTi, CDP, and ISO 14001:2015 are important tools and frameworks that help organizations address environmental challenges, improve sustainability performance, and contribute to global efforts to combat climate change and protect the environment.

What are carbon offsets and carbon removals?

Carbon offsetting and carbon removals are two strategies used to mitigate greenhouse gas emissions and address climate change:

  1. Carbon Offsetting:

    • Carbon offsetting involves compensating for emissions generated from one source by investing in projects that reduce or remove an equivalent amount of greenhouse gases from the atmosphere elsewhere. These projects typically fall into one of the following categories:
      • Renewable energy projects: Investing in renewable energy projects such as wind farms, solar installations, hydroelectric plants, or biomass facilities, which generate clean energy and displace the need for fossil fuels.
      • Reforestation and afforestation: Funding projects that plant trees (afforestation) or restore forests (reforestation) to sequester carbon dioxide from the atmosphere through photosynthesis.
      • Energy efficiency projects: Supporting initiatives that improve energy efficiency in buildings, industries, transportation, or agriculture, resulting in reduced energy consumption and emissions.
      • Methane capture and destruction: Investing in projects that capture and destroy methane emissions from sources such as landfills, livestock operations, or wastewater treatment plants, preventing methane from being released into the atmosphere where it has a potent greenhouse gas effect.
    • When an organization or individual purchases carbon offsets, they are essentially balancing out their own emissions by funding projects that reduce emissions elsewhere, effectively achieving a net zero carbon footprint.
  2. Carbon Removals:

    • Carbon removals, also known as carbon sequestration or negative emissions, involve actively removing carbon dioxide from the atmosphere and storing it in long-term reservoirs, thereby reducing the concentration of greenhouse gases and mitigating climate change. There are various natural and technological approaches to carbon removal, including:
      • Afforestation and reforestation: Planting trees and restoring forests to absorb carbon dioxide from the atmosphere and store it in biomass and soils.
      • Soil carbon sequestration: Implementing agricultural practices such as no-till farming, cover cropping, and agroforestry that enhance soil organic carbon storage and improve soil health.
      • Direct air capture (DAC) and carbon capture and storage (CCS): Deploying technological solutions to capture carbon dioxide directly from the air or industrial emissions and store it underground or in geological formations, preventing it from re-entering the atmosphere.
      • Enhanced weathering: Accelerating natural weathering processes that capture carbon dioxide by exposing minerals such as olivine or limestone to atmospheric CO2, leading to the formation of stable carbonates.
    • Carbon removals have the potential to remove excess carbon dioxide from the atmosphere, helping to achieve negative emissions and balance out ongoing emissions from human activities.

Both carbon offsetting and carbon removals play important roles in efforts to mitigate climate change by reducing greenhouse gas emissions and enhancing carbon sinks. However, it’s essential to prioritize emissions reductions at the source and use carbon offsetting and removals as complementary strategies to achieve net zero emissions and limit global warming.

Plegde Your Commitment to a Sustainable Future Today!

Join the movement towards a greener future by pledging to become net zero. Find out how the Creative’s Mark can help you action now to reduce your carbon emissions and demonstrate your commitment to sustainability.